Three Weavers Worked Closely With Filmmakers to Craft Limited Releases
Passport to Iron City transports visitors directly into the retro-futuristic world of Alita: Battle Angel, the upcoming 20th Century Fox film by Robert Rodriguez, James Cameron and Jon Landau, in advance of its February 14 opening. Guests can explore the movie’s Iron City, which has been recreated down to the last detail by the film’s production designers. The meticulously designed dystopian setting is a gameboard where guests play by finding clues and completing challenges. Passport to Iron City is going on now in Los Angeles, New York City and Austin.
Guests gather in an exact replica of the Kansas bar, a pivotal location in the film, where they mingle and learn more about the secrets of Iron City. In partnership with the studio, Three Weavers Brewing Company created three custom brews specific to each of the three locations. Each Passport to Iron City event features an extremely limited beer themed around Alita’s world and inspired by the geographic and cultural nuances of each city.
Three Weavers crafted a big, double dry-hopped wheat IPA called Berserker for the New York City event. For Austin, Three Weavers collaborated with Oskar Blues Brewery to create an eclectic pomegranate lime gosé named Badlands. And for their home city of Los Angeles, brewmaster Alexandra Nowell developed a fashionable lemon basil brut ale dubbed Panzer Kunst. Additional beers are available, including Three Weavers’ Expatriate IPA and Seafarer kölsch-style ale in Los Angeles and New York; and Three Weavers’ Seafarer kölsch-style ale and Oskar Blues’ Can-O-Bliss IPA in Austin.
“Innovation stands at the core of Three Weavers, and consumers look to us for beers that push beyond boundaries yet are true-to-style,” said Nowell. “All three of these Passport beers definitely exceed that expectation.”
Three Weavers worked closely with the filmmakers to develop brands authentic to the movie and to the Passportto Iron City experience.
“I created Three Weavers to show my three daughters that anything is possible with direction and perseverance,” said President and Founder Lynne Weaver. “We are honored to be part of this incredible project. I love that Alita is a strong female character that will inspire young girls like my girls.”
Passport to Iron City is happening now in Los Angeles, New York City and Austin, and runs into the spring. Leading up to the film’s debut, early bird tickets are available for $25 and prices will increase to $55 after February 13. Tickets are available here.
Representatives from both Three Weavers and Oskar Blues will be on hand at select locations to discuss the beers and personally educate guests on the origin stories behind each beer. The first educational experience will take place February 13 in Los Angeles, with future dates and times to be announced shortly on the breweries’ respective social media channels.
About Three Weavers Brewing Company
Three Weavers Brewing Company is an independent craft brewery with a mission to build a positive sense of community through the collective passion for craft beer. Founded by Lynne Weaver in 2013, Three Weavers is one of the largest independent craft breweries in Los Angeles County and currently expanding production and distribution on the West Coast. Led by award-winning Brewmaster, Alexandra Nowell, Three Weavers craft beers have received critical International acclaim, winning a World Beer Cup Gold Medal in 2016, a GABF Silver Medal in 2017, a European Beer Star Bronze in 2017, and the Australian International Beer Awards Best IPA and Champion International Beer in 2018. Three Weavers is proudly brewed in Inglewood, California. For more information, visit www.threeweavers.la.
About Oskar Blues Brewery
Founded over 20 years ago in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues operates breweries in Colorado, North Carolina and Texas while reaching 200,000 barrels per year and featuring Dale’s Pale Ale as the nation’s #4 top-selling craft can six-pack at U.S. supermarkets. Oskar Blues is available in all 50 U.S. states, Washington, D.C., and parts of 17 other countries. Along with Cigar City Brewing, Perrin Brewing Company, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing and Three Weavers Brewing, Oskar Blues Brewery belongs to CANarchy, a disruptive collective of like-minded craft brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.
Founded in 2015, CANarchy is a disruptive collective of like-minded brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer. The portfolio of craft breweries, partially funded by Fireman Capital Partners, includes Oskar Blues Brewery, Perrin Brewing Company, Cigar City Brewing, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing Company and Three Weavers Brewing Company. CANarchy was ranked #9 on the BA’s list of the 2017 Top 50 U.S. Craft Brewers as ranked by sales volume. The platform brewed 359,000 bbls in 2017, reaching all 50 U.S. states, Washington, D.C., and parts of 17 countries spanning five continents. In 2018, CANarchy was named “Brewery of the Year” by Brewbound; and collective member Cigar City Brewing grew by more than 60%, making it the fastest growing Top 50 Craft Brewery of the year. City Brewing’s Jai Alai and Oskar Blues Brewery’s Dale’s Pale Ale are currently the #2 and #4 sold craft can six packs in Total U.S. Multi-Outlet and Convenience.