Online Mattress company Nectar first to tap U.S. Hispanic market with custom consumer journey
Nectar Sleep, one of the fastest-growing e-commerce companies in the world, today announces its expansion into the U.S. Hispanic Market. The company’s growth is marked by the unveiling of a custom-made consumer journey including a Spanish-language website, dedicated social media, and Spanish language servicing. Jose Romero, previously Dish Network’s Hispanic Market GM, has joined as the company’s Business Head for the U.S. Hispanic market.
According to the Census Bureau, the Hispanic population continues to expand reaching a record 58.6 million in 2017. With $1.5 trillion in purchasing power, according to The Selig Center for Economic Growth, the U.S. Hispanic population is the fastest-growing segment of consumers in the country. However, for many Hispanics, the online shopping experience can be difficult. As a rapidly expanding direct-to-consumer company, Nectar recognizes the importance of properly serving this market’s needs by launching a custom-made experience with a website catered towards Hispanics, thoughtful social outreach and full Spanish language sales and servicing capabilities.
“We believe it is important to provide the U.S. Hispanic market with recognition and our full dedication,” said Craig Schmeizer, Co-Founder of Nectar Sleep. “We are delighted to make the process for purchasing our entire Nectar product line more inclusive and to begin working closely with the U.S. Hispanic market to diligently earn the position as the brand of choice.”
Nectar Sleep is one of the fastest growing direct to consumer mattress brands in the United States, and Romero will spearhead the launch of Nectar’s Hispanic website and communications.
“While other companies are strictly working to sell their products, I am extremely excited to be bringing my expertise to Nectar for the purpose of introducing the brand through engagement with the Hispanic community,” said Jose Romero, Business Head for the U.S. Hispanic market. “We have been able to be the first direct-to-consumer mattress brand to bring a full-service experience to the Spanish-language market through mobile, desktop, chat and phone. Understanding this market and their needs has allowed us to provide an experience that is specifically tailored to them, ultimately enhancing their experiences with information and tips related to better sleep.”
To see Nectar’s new Spanish-language page, please visit: www.colchonesnectar.com
About Nectar Sleep
Nectar Sleep is one of the top online memory foam mattresses available to consumers searching for a better night’s sleep. The mattress is made with five layers that offer cooling technology, comfort and support. Nectar’s super-premium materials and construction hold exclusive CertiPUR-US® and Oeko-Tek certification. Over half a million sleepers and more than 20 mattress review sites think Nectar is truly, “The Most Comfortable Mattress.” Rated #1 by reviewers and called “perhaps the best mattress money can buy,” Nectar – “The Most Comfortable Mattress”, is a better bed at the best price. Nectar arrives conveniently in the mail via an easy to open bag and is backed by Nectar’s 365 Night Home Trial Comfort Guarantee plus Forever Warranty.